Running an adwords campaign
So we have started doing a small advertising campaign on Adwords. We don’t really have a lot to spend so we have put in a daily budget of Rs.500. I think we are doing pretty well and Google likes us because we have spent a little time really optimizing the campaign.
Anyone who has done adwords will tell you that it’s a pretty optimized campaign - getting clicks with 2 pennies a pop for business related keywords is pretty optimized. Try this and go to images if you want to take a look at some campaign image shots.
We are talking about keywords related to business, human resource, employees etc. They are usually not cheap and when we first started we were spending about Rs.10 a click - but then smart pricing kicked in and we are now spending 2 pennies for a click.
And it’s pretty simple to do it also - just be very precise about the ad copy and the keywords you choose plus make sure the keywords on the landing page match the keywords you are trying to buy.
If you strain your eyes a bit you will see we have a click through rate of 4% for this keyword and the ad copy is optimized, the landing page gives you exactly what we say in the ad copy and we are paying Rs.0.46 - 0.70 per click. There is no reason you can’t repeat this for more keywords - you just have to WORK HARD!!
