Sroys

Britney spears has done it again - according to Yahoo Britney spears was the most searched term on their search engine. This was followed by WWE and barrack obama in 2nd and 3rd place. This shows that entertainment and news are the two big industries on the Internet.

No wonder the success of services like YouTube which provides videos and is possibly the most well known source of such entertainment online.

This also shows for developer this industry would be the most lucrative - with efforts being made to make the Internet reach your living room where until now the TV has ruled - this will soon be history with many companies coming in to reach you where you spends the most hours looking for entertainment. Although lucrative this industry is one of the most difficult to cater to - in terms of original content development - that is where DIGG has done such a great job in building a platform where people can look for the most important news stories - however there system too has flaws and many people are gaming the system to push their own news stories to the top.

So should we small start ups go ahead and try to build something for the entertainment business. I think that would not be a good idea unless you have a lot of funding - innovation in terms of new web businesses are something which can only be handled f you have a lot of funds.

Entertainment news is in that way only accessible to large companies for development. For small developers the focus should probably be on technology which makes the large developers more accessible - which is probably true in most industries - for example in social networking we see many facebook application developers thrive. Perhaps a platform will come soon where we will be able to cater to the entertainment audience by building small applications which would run on the ITV sitting in your living room.